Skip to content
TrueStart win Brand of the Future award

TrueStart win Brand of the Future award

Hi team, Helena here. I'm incredibly proud to announce that at the Natwest Everywoman awards this week, I (well - TrueStart) was awarded the hugely respected accolade: Brand of the Future. Here's what everywoman had to say:

The winners of the annual NatWest everywoman Awards, the UK’s most prestigious awards for female enterprise, were announced this week. For 14 years these annual awards have identified and championed the women behind Britain’s most successful businesses, from promising start-ups in their early years of trading to established international companies. These women are the epitome of entrepreneurial excellence whose companies’ combined turnovers amount to over £47million.

Helena Hills of TrueStart Coffee from Bristol has been named the winner of the Brand of the Future category – awarded to a young brand that demonstrates huge potential for growth, sponsored by The White Company.

Helena Hills was inspired to create TrueStart Performance Coffee when she experienced heart palpitations after drinking a coffee to get energy before a triathlon. TrueStart is the only coffee in the world designed to improve sports performance, providing an alternative to sugary energy drinks and synthetic pre-workouts. TrueStart It is clean, completely natural, and crucially gives you the perfect caffeine boost every time, with a controlled 95mg in each serving.

Category Judge, Chrissie Rucker MBE, Founder of The White Company, adds; “We are delighted to sponsor The Brand of the Future Award. At The White Company we put the brand at the heart of everything we do and over the years I have been lucky enough to be given some really wonderful pieces of advice from colleagues and mentors. It has helped the business grow and develop enormously. I hope by sharing some of this experience with the winner it will be helpful for another young brand with a great future ahead of it”.

I feel really honoured and hope that this opportunity to work with Chrissie will help us to make TrueStart into the impactful brand that we want it to be, a brand that connects people who help each other up their game in sport and life. If you don't follow #TeamTrueStart on Snapchat, here are some photos.

And the winner is... Chrissie Rucker MBE (Founder & Chairwoman of The White Company) announces Helena Hills from TrueStart Coffee!

I genuinely didn't prepare for a speech, which in all honestly was because I didn't want to visualise the situation only to be let down. It was awesome to address a room full of such influential people that have done so much for women in business.

Thanking Simon - long suffering husband and Co-Founder! -, Chrissie, everywoman, all of #TeamTrueStart and of course, Entrepreneurial Spark who have been with us all the way.



Thank you so much for all your support. TrueStart are on a mission to launch one million personal challenges, start yours today and find out more about using caffeine to up your training game.

Older Post
Newer Post

Leave a comment

Please note, comments must be approved before they are published


Mental Health Swims x TrueStart

We are buzzing to announce our partnership with Mental Health Swims! We've admired the work this incredible communi...

Our 2023 Impact Report

We are delighted to publish our 2022-23 Impact Report. As a B Corp you have to be transparent about the inner working...

The Benefits of Cold Water

We've been carrying out our Monthly TrueStart Dips for almost two years now and those Friday mornings are some of ou...