We're Hiring! Are you our next National Account Manager - Retail?

Job title: National Account Manager / Executive - Retail

Location: Bristol/Bath area (3 days per week in the TrueStart office, BS30 6EE)
Reports to: Helena Hills (Co-Founder & CEO)
Type: Full-time, permanent
Level: Flexible depending on experience (Exec or Manager)

About TrueStart

We’re not your average coffee brand. TrueStart exists to make people feel awesome - and our bold, energising coffee is fuelling a movement. We’re a proud B Corp, on a mission to become the UK’s favourite coffee brand, and we’re growing fast across grocery, workplaces, and D2C.

We don’t do beige. We do ambitious, fun, high-energy, full-beans, go-all-in, make-it-happen vibes - and we’re looking for someone who wants to be part of something epic!

About the Role

This is a unique opportunity to join the TrueStart sales rocketship at a pivotal moment.

We’re looking for a National Account Executive or Manager to support Helena (CEO) directly on driving growth across key retail customers - from major grocers and convenience retailers to new prospects. You’ll be at the heart of the action, building relationships, supporting launches, and helping fuel a pipeline of awesome new opportunities.

This isn’t a back-office commercial role. It’s outward-facing, fast-moving, and energising. You’ll need to be memorable, full of beans, and bring your own spark to every interaction - especially with buying teams.

Whether you're early in your career and bursting with potential, or already have some experience and want to grow into something bigger, this could be your shot.

What You’ll Be Doing

Supporting Helena on account management & growth across key customers (including ASDA, Morrisons, Co-op, Ocado, Booths & more)
Helping plan and execute customer launches, promotions, and activation campaigns
Building and maintaining exceptional relationships with buyers and category teams
Tracking performance, rate of sale, forecasting and promotional plans
Managing internal systems and customer portals (with support from our operations team)
Jumping in to help with pitches, samples, decks, reports - whatever it takes
Being a proactive, positive face of TrueStart externally
Getting stuck into events, trade shows and store visits to bring our brand to life
Helping build a rock-solid retail pipeline and being obsessed with growth

What We’re Looking For

Based in Bristol/Bath area and happy with 3 days per week in our awesome office
Positive energy that’s impossible to ignore - you bring people with you
A genuine passion for life and learning and being part of something with purpose
A go-getter mindset - you get things done, you chase leads, you solve problems
A love for being part of a high-performing team where everyone raises the bar
Ridiculously strong attention to detail, even when things are moving fast
Not afraid to own stuff, ask questions, or dive into the unknown
Some experience in account management and grocery/FMCG is required
What matters most is your attitude, drive and potential

What You’ll Get

Competitive salary (actual salary depends on experience) + performance-based bonus
Private healthcare with Vitality
25 days holiday + bank holidays
EMI share options scheme
Hands-on coaching, development and exposure - reporting directly to Helena (CEO)
Real progression - this role can grow fast if you do
A vibrant, high-performing team culture that genuinely cares about people
TrueStart Coffee on tap + wellness perks + team socials
The chance to be part of building something that matters

This is for you if…

You want to work somewhere fast-paced, exciting and ambitious
You care deeply about what you do and how it makes people feel
You’re ready to grow your career in a values-led, high-energy brand
You don’t want a job. You want to make your mark

How to apply

Send a CV and 1-minute video to helena@truestartcoffee.com - telling us why you’re excited about this opportunity and want this job now!

Don’t overthink it - just be yourself.

Our commitment to D&I

TrueStart Coffee is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.