TRUESTART® Nitro Cold Brew Coffee
Cold. Creamy. Caffeinated.
What is TRUESTART® Nitro Coffee?
The most exciting coffee innovation in decades! It's the perfect combination of our hyper-selective coffee sourcing and meticulous roasting and cold-brewing process, infused with nitrogen from the air around us that results in an incredibly refreshing and seriously smooth, wildly good coffee drink that will change the game forever.
TRUESTART® Nitro Coffee is served cold out of the tap. The cold brewing process brings out the subtle flavours of the the coffee, and the infused nitrogen adds a natural, creamy smoothness, so there is no need to add milk or sugar.
Nature's Energy Drink
Made purely from premium Arabica coffee beans, it's the healthiest energy boost in town, the ultimate pre-workout and a stunning cocktail mixer WITHOUT the bull...
TRUESTART® Nitro Coffee contains:
- A rich profile of antioxidant & mineral
- Zero sugar
- Zero carbs
- Zero fat
- Zero dairy
- Zero calories
How to serve TRUESTART® Nitro Coffee?
Serving TRUESTART® Nitro Coffee couldn't be easier with our super compact, portable Nitro dispenser that requires no plumbing. Just plug and pour.
For the ultimate Nitro experience, our incredible dispenser takes TRUESTART® Cold Brew Coffee, chills it and infuses it with nitrogen drawn directly from the surrounding air as you pour.
- Plug & pour: No plumbing or gas supply required, just one regular power socket
- Rapid payback & Strong ROI: Profitable at just 3 cups per day
- Compact & portable: Sits on counter-top
- No mess, no fuss, no bulky kegs: TRUESTART® Nitro Coffee is supplied in recycleable boxed 14-litre bags
- 4 Flavour syrups available: Chocolate, Vanilla, Hazelnut & Salted Caramel
Mix it up and serve with spirulina, cardamon, turmeric, almond milk, beetroot and more
Who is it for?
No longer is premium coffee constrained to the artisan barista up the road. Here are some success stories from some of our awesome partners.
Gyms & Fitness Centres
Case study - 1Rebel
At the cutting edge of the highly competitive boutique gym industry in Central London, the team at 1Rebel are constantly looking for ways to innovate and bring the wow factor to their incredible gym. With coffee shops on every corner, they quickly saw that TRUESTART® Nitro was a simple way to differentiate and offer a coffee solution perfectly suited to their members. Served as pre-workout shots and longer recovery drinks to take away, their members are buzzing with the hottest new talking point in town.
Case study - Graft Haus
This incredible new gym in Leeds was recently opened by Charlene & Tony and we are in awe. Graft Häus was borne out of their love of lifting and desire to deliver a gym experience like no other... and boy, have they delivered! To be cutting edge in everything from equipment, to personal training, they also wanted to offer more than just a cappuccino at the end of your workout. They immediately saw that TRUESTART® Nitro would be incredible for their members and would get them talking... in just 1 week, more than 30% of their members are hooked with TRUESTART® Nitro forming a key part of their daily routine!
Case study - Velo Park
When every customer puts healthy food and drink and proper nutrition at the front, serving alternatives to sugary lattes is essential. The team at the Olympic Velo Park were quick to spot the opportunity and launched TRUESTART® Nitro with great success at Stage 1 of the Cycling Revolution Series, with athletes from Team Sky and Team Wiggins competing. They are serving TRUESTART® Nitro with the flavoured syrups as shots and long drinks, perfect for athletes and spectators to keep their energy levels topped up during the day.
Bars & Clubs
Case study - Motion, Bristol
Situated kust down the road from TRUESTART® HQ, Motion has been voted as one of the best 20 clubs in the world! The team at motion are always on the lookout for the next big thing to bring to their loyal fans and took TRUESTART® Nitro on before we officially launched the product! They are serving TRUESTART® Nitro as shots and as a mixer for Nitro Martini's, and it's has been going down a storm as a healthier alternative to Red Bull
We've got your back
We won't rest until you and your customers are obsessed with TRUESTART® Nitro Coffee. To help you maximise the potential opportunity, we will be there to guide you every step of the way with an awesome launch pack and ongoing support.
- Supplied with bespoke POS and marketing support as standard
- Branded Nitro coffee glasses available
- Listed in The TRUESTART® Wild Coffee Guide (coming soon)
How to get TRUESTART® Nitro?
We're launching TRUESTART® Nitro Cold Brew Coffee with carefully selected partners who are as excited as us about bringing this innovation to the the world! If you want to be involved and serve TRUESTART® Nitro at your venue, you have a number of options:
- Book a call with Helena (Co-Founder & CEO) here
- Chat to us using the live chat in the bottom right
- Send us a message using the form below
We look forward to you joining us.