Skip to content
We're saying goodbye to our Heroes! We're saying goodbye to our Heroes!

We're saying goodbye to our Heroes!

The team at TRUESTART HQ have some news to share. Brace yourself... it's a toughie!

We've decided to discontinue the TRUESTART Hero bars.

But... WHY?!

This hasn't been an easy decision, but one we've made as part of our renewed focus on what we do best - incredible, energising coffee that makes you feel amazing!

OK I get it *wipes tear from cheek*, so what's next?

We have some really exciting new products launching this summer and want to say a massive THANK YOU for your continued support as we grow into the world's #1 energising coffee brand. We honestly couldn't do this without out you and the rest of #TEAMTRUESTART.

And remember... sometimes good things need to end for even better things to begin!

Much love, 

Simon and Helena

#TEAMTRUESTART

Leave a comment

Please note, comments must be approved before they are published

READ MORE

Where are we stocked?

We get asked all the time - “Where can I buy TrueStart?” It’s a great question, and one we love to answer, because th...

5 Perfect Moments for a Coffee Bag Brew

Let’s face it - life moves fast, but that doesn’t mean your coffee should suffer ☕ TrueStart Coffee Bags bring you a ...

Marathon Mindset: The Role of Routine, Recovery and a Really Good Brew 🚀

As the buzz builds for this Sunday’s London Marathon, we’re proud to share a story from one of our incredible ambassa...
Back to top