Skip to content

FREE SHIPPING OVER £30 ⚡️ SUBSCRIBE & SAVE 40%

Sustainability & Choosing Kind

Sustainability & Choosing Kind

Simon and I believe in being a brand that makes people feel wild for life, without compromising on ethics - that means both people and the planet. 

Our approach is pretty simple - we don't judge at TrueStart's success simply by our bottom line. We look at our impact on people and the planet, in every single part of the business. 

Your vibe attracts your tribe. From supply chain to our own team, we work with people who put people first. 

Morals and ethics are ultimately subjective and we want to encourage people to make positive changes and be kind to each other and the planet. It makes us sad to see the amount of negativity out there, such as people scrutinising individuals or small organisations that are trying to do the right thing, but are not doing it perfectly. We are determined to give people the energy and confidence to make their own difference.

There is no such thing as perfect. And we don’t need a handful of people doing things perfectly - whether it's sustainability or anything else. We need millions of people doing it imperfectly, always looking at sustainable improvements to their daily habits. Always being conscious. And always choosing kind.

Rainforest Alliance Certification

We are SO proud to say that all our Cold Brew Coffee is from Rainforest Alliance Certified™ farms. Being Rainforest Alliance Certified means that our coffee farms meet high standards in several areas including:

🌱 Sustainable farming, biodiversity conservation & improved livelihoods and human well-being⁣⁣

🏔 Responsible land management – helping protect endangered species and using natural resources wisely⁣⁣

🤝 Respecting the rights of local communities and indigenous people - benefiting their social & cultural development

🌎 Helping to mitigate climate change and secure the long-term supply of great coffee⁣⁣

Bags of Good

We are extremely proud to be making a genuine difference to the lives of a community of women in Chilomoni, Malawi, which is one of the poorest communities in the world. 

Click here to find out more about our beautiful up-cycled hessian coffee sack bags, created by talented female tailors who benefit from a stable income, good working conditions, pensions, holiday pay and sick pay as a result. 

This is a non-profit initiative that makes a real difference to real people and makes us warm inside.

Click here to treat yourself to a feel-good shopper or duffel bag now! 

Older Post
Newer Post

1 comment

  • Full of vibrancy and the right ethics ❤️❤️

    Lieneke

Leave a comment

Please note, comments must be approved before they are published


READ MORE

We've launched our Instant Coffee's into 1500 Co-op Stores!

🚀 WE'VE LAUNCHED OUR INSTANT COFFEE'S INTO CO-OP NATIONWIDE 🚀 The rocketship has landed and we are thrilled to be wor...

How do I recycle my packaging?

We’ve told you about our B Corp status and our Carbon Negative status but we haven’t let you in on one of the main wa...

TrueStart is officially Carbon Negative Coffee!

The aim of this blog is not only to leave you with a head buzzing with new knowledge but also some questions that you can challenge us with. We’re not perfect.. but, we’ll always be transparent and open to learning more. So with that in mind let’s dive in 💦

International Women's Day 2022

We’re shining a spotlight on our amazing majority-female team as part of Women's History Month, and International Wom...
Close (esc)

Popup

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now