Good for you. Naturally.

Coffee is a magical elixir.

It has been shown to help fight depression and make you happier, and there are several observational studies showing that coffee drinkers even live longer!

However indulgent, sugary coffees have become the mainstream, so the idea that coffee is healthy has got lost.. 🗺

What makes TrueStart different?

Since 2015, TrueStart's approach to coffee has focused on clean, antioxidant and mineral-rich products with consistent caffeine content, taps into the broader scientific narrative that coffee can be a highly beneficial part of a healthy lifestyle.

By emphasising quality control, such as mycotoxin testing, and consistent caffeine levels, TrueStart not only enhances the intrinsic health benefits of coffee but also ensures these benefits are delivered in the most effective and enjoyable way possible.

In other words.. it is absolutely DELICIOUS!

Other coffees can have an inconsistent caffeine content which really impacts on how you feel. Ever had a crash or jitters after a coffee?

It all started with caffeine

TrueStart is a true challenger and the original healthy coffee - we started out in the sports market 9 years ago, after Simon and I first had the idea for a clean, healthy coffee that not only tastes amazing but also makes you feel amazing.

We were doing a lot of triathlon training and drinking loads of coffee before training, I know it’s strange for someone who has a coffee business - but I’m sensitive to caffeine. I was noticing that sometimes after a coffee, I would be getting heart palpitations. And other times, I felt nothing!

It felt like every time we had a coffee (which was often!) we felt different. Big highs, and big lows. 

We were really into nutrition as part of our training, and we started to look into what coffee and caffeine actually does to our brains and bodies, and how much of it we should be drinking.

There are so many benefits to drinking coffee, but we discovered something mindblowing - that the caffeine level in coffee varies wildly. This has a real impact on how you feel when you drink it. 

You never really know what you’re drinking and we were very surprised - imagine having a glass of wine and not knowing if it 4% or 40%! Well that’s what’s happening with caffeine in coffee. So we thought - surely we’re not the only people in the world who think a reliably caffeinated coffee that makes you feel great every time is a great idea!

So we spent a year developing a hyper-selective sourcing process and rigorous testing process, and we launched the first ever coffee on the market to have a naturally consistent, tested level of caffeine, so you feel fantastic every time with no crash or jitters.

When you drink a TrueStart you're getting all the health benefits and a full flavour because our specialty grade beans are freeze dried to lock in all this goodness!

Antioxidants and minerals

• Cafestol – anti-inflammatory, memory booster
• Trigonelline – anti-bacterial, vitamin B3
• Chlorogenic Acid – metabolism & insulin booster § Melanoidins – anti-inflammatory, anti-bacterial
• Quinine – antioxidant
• Caffeine – fat burner, energiser, focus improver § Hydrocinnamic Acid – neutralise free radicals

 TrueStart Coffee also contains small amounts of these essential minerals:

• Vitamin B6
• Vitamin B12
• Vitamin E
• Thiamin
• Riboflavin
• Niacin
• Folate
• Biotin
• Pantothenate
• Calcium
• Phosphorus
• Iron
• Magnesium
• Zinc
• Iodine

What about mycotoxins?

Mycotoxins are naturally occurring toxins produced by certain moulds (fungi) and can be found in food.

It's interesting to know that these moulds grow on a variety of different crops and foodstuffs including cereals, nuts, spices, dried fruits, apples and coffee beans, often under warm and humid conditions.

At TrueStart, mycotoxin levels are something that we proactively measure as part of our hyper-selective sourcing and production process as well as other moulds, yeasts and pesticides. Not all coffees do this!

We have very strict quality control processes and as part of our internal procedures, we run analysis to measure the Ochratoxin A (OTA) to make sure we exceed EU requirements.

TrueStart Coffee consistently contains less than 6.0ppb as per our certifications which is incredibly low. This means an average person would have to drink a whopping 7 million cups of TrueStart to reach the proven 'intolerable' level of mycotoxins!!

Despite increasing consumer awareness, it is very rare for coffee companies to publish their mycotoxin levels publicly, but we do it because have nothing to hide.

Is TrueStart Certified Organic?

Our coffee is not certified organic because it is cost-prohibitive for such a high-quality coffee; we use exceptional specialty-grade coffee.

If we were to add the high costs of organic certification, then the coffee would become too expensive for most customers.

Most widely available / accessibly priced organic coffees are of lower quality for that reason (and it shows in the taste).

TrueStart is known for quality, sustainability and rigorous testing that ensures no chemicals, heavy metals or mycotoxins are present in your cup. Our coffee is sourced from smallholder farmers who have strict restrictions around pesticide and synthetic fertiliser use.

Talk to me about Cold Brew..

The mass-available coffee industry is dominated by mega corporations who do not care about our health, and this is also true of iced/cold coffees.

Ready-to-drink (RTD) cold coffees tend to be jam packed with milk and sugar, turning what could be the perfect healthy energy drink into a dessert in a drink! That's fine from time to time, but it's important to have a healthy option too. So we created one.

TrueStart's gorgeously refreshing cold brew coffee contains no milk (great coffee tastes great black!) and no sugar. It's keto friendly, vegan friendly and craft brewed in small batches here in the South West.

We've used a small amount of natural flavouring to create a range of options including Chocolate Fudge Brownie and Salted Caramel, as well as Original Black.

By brewing our premium roasted coffee in cold, purified water overnight, we retain the natural health-boosting properties of the coffee and the taste is very smooth and not bitter at all, with a texture that is lighter than hot coffee, so it makes a really refreshing energy drink. 

All TrueStart products contain no sugar or calories, are dairy free and 100% natural.

So go for it, dive in to healthy coffee! 💦

What are the benefits of drinking TrueStart Coffee?

Coffee is the original energy drink! Not only is it the densest source of antioxidants in the Western diet, but drinking clean coffee like TrueStart offers a range of cognitive and physiological benefits.

Since 2015, TrueStart has focused on purity and optimal caffeine content. 

So, how can clean coffee can be a healthy addition to your lifestyle?

Cognitive Benefits

1. Enhanced Focus and Alertness: Caffeine, the primary active ingredient in coffee, is a powerful stimulant. Research has shown that it can significantly improve mental alertness and concentration. A study published in the "Journal of Alzheimer's Disease" found that caffeine can help sustain attention and enhance cognitive function (Eskelinen MH, Kivipelto M. 2010).

2. Improved Memory: Moderate caffeine consumption has been linked to improved memory and cognitive function. A study by the University of California found that caffeine enhances certain memories for at least up to 24 hours after it is consumed (Borota D et al., 2014).

3. Mood Elevation: Caffeine has been shown to stimulate the release of neurotransmitters like dopamine and serotonin, which can improve mood and reduce the risk of depression. A study published in the "World Journal of Biological Psychiatry" suggests that caffeine consumption is inversely associated with depression risk (Lucas M et al., 2011).

Physiological Benefits

1. Increased Metabolism: Coffee is known to boost metabolic rate by increasing thermogenesis (heat and energy production in the body), thus helping in weight management. According to a study in the "American Journal of Clinical Nutrition," caffeine can increase the metabolic rate by 3-11% (Astrup A et al., 1990).

2. Enhanced Physical Performance: Caffeine increases adrenaline levels in the blood, preparing your body for intense physical exertion. It also breaks down body fat, making free fatty acids available as fuel. A comprehensive review in the "Journal of Sports Medicine" highlighted caffeine's ability to improve physical performance by 11-12% on average (Graham TE, 2001).

3. Antioxidant Properties: Coffee is rich in antioxidants, which can neutralize harmful free radicals in the body and reduce oxidative stress. Antioxidants in coffee, such as chlorogenic acid, have been studied for their health benefits, including reducing the risk of chronic diseases (Farah A et al., 2008).

4. Reduced Risk of Certain Diseases: Regular consumption of coffee has been linked to a lower risk of several diseases, including Parkinson's disease, type 2 diabetes, and liver disease. A review in the "Journal of Nutrition" highlighted the inverse relationship between coffee consumption and the risk of Parkinson's disease, diabetes, and certain types of cancer (van Dam RM, Hu FB, 2005).

It's important to note that the benefits of clean coffee hinge on consuming it in moderation and opting for high-quality, toxin-free beans, as offered by brands like TrueStart. Overconsumption or consuming coffee with added sugars and unhealthy fats can negate these health benefits.

As with anything to do with our diets, coffee and caffeine is highly personal. Listen to your body and learn what works best for you.

References
- Eskelinen MH, Kivipelto M. Caffeine as a protective factor in dementia and Alzheimer's disease. Journal of Alzheimer's Disease. 2010.
- Borota D et al. Post-study caffeine administration enhances memory consolidation in humans. Nature Neuroscience. 2014.
- Lucas M et al. Coffee, caffeine, and risk of depression among women. The World Journal of Biological Psychiatry. 2011.
- Astrup A et al. Caffeine: a double-blind, placebo-controlled study of its thermogenic, metabolic, and cardiovascular effects in healthy volunteers. American Journal of Clinical Nutrition. 1990.
- Graham TE. Caffeine and exercise: metabolism, endurance and performance. Sports Medicine. 2001.
- Farah A et al. Chlorogenic acids and lactones in regular and water-decaffeinated arabica coffees. Journal of Agricultural and Food Chemistry. 2008.
- van Dam RM, Hu FB. Coffee consumption and risk of type 2 diabetes: a systematic review. Journal of the American Medical Association. 2005.

By incorporating TrueStart into your routine, you can enjoy these cognitive and physiological benefits while indulging in a delicious, high-quality brew.

To summarise... it's how we source, roast & test that makes TrueStart the healthiest, tastiest coffee in the world!