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Good for you. Naturally.

Good for you. Naturally.

Coffee is a magical elixir.

Coffee has been shown to help fight depression and make you happier, and there are several observational studies showing that coffee drinkers even live longer!

However indulgent coffees have become the mainstream so the idea that coffee is healthy has got lost.. 🗺

What makes TrueStart different?

It's a super clean coffee, independently lab tested to ensure it is packed with antioxidants and minerals.

Other coffees can have an inconsistent caffeine content which is what gives you crashes and jitters.

When we were training for ironmans & triathlons back in 2015 we found this was the case with our coffee consumption, big highs and big lows.

So out of the need for a caffeine consistent coffee; TrueStart was born.

It has more antioxidants than a cup of green tea and is monitored to have a stable caffeine content.

When you drink a TrueStart you're getting all the health benefits and a full flavour because our specialty grade beans are freeze dried to lock in all this goodness!

The antioxidants and minerals..

As well as the kick from our signature stable caffeine dose, our Barista Grade Instant Coffee is packed with naturally occurring antioxidants and minerals at higher levels than green & black teas - winner!
These include;
  • Cafestol – anti-inflammatory, memory booster
  • Trigonelline – anti-bacterial, vitamin B3
  • Chlorogenic Acid – metabolism & insulin booster § Melanoidins – anti-inflammatory, anti-bacterial
  • Quinine – antioxidant
  • Caffeine – fat burner, energiser, focus improver § Hydrocinnamic Acid – neutralise free radicals

 TrueStart Coffee also contains small amounts of these essential minerals:

  • Vitamin B6
  • Vitamin B12
  • Vitamin E
  • Thiamin
  • Riboflavin
  • Niacin
  • Folate
  • Biotin
  • Pantothenate
  • Calcium
  • Phosphorus
  • Iron
  • Magnesium
  • Zinc
  • Iodine

What about mycotoxins?

Mycotoxins are naturally occurring toxins produced by certain moulds (fungi) and can be found in food.

It's interesting to know that these moulds grow on a variety of different crops and foodstuffs including cereals, nuts, spices, dried fruits, apples and coffee beans, often under warm and humid conditions.

At TrueStart, mycotoxin levels are something that we proactively measure as part of our hyper-selective sourcing and production process. Not all coffees do this!

We have very strict quality control processes and as part of our internal procedures, we run analysis to measure the Ochratoxin A (OTA) to make sure we exceed EU requirements.

TrueStart Coffee consistently contains less than 6.0ppb as per our certifications which is incredibly low. This means an average person would have to drink a whopping 7 million cups of TrueStart to reach the proven 'intolerable' level of mycotoxins!!

Despite increasing consumer awareness, it is very rare for coffee companies to publish their mycotoxin levels publicly, but we do it because have nothing to hide.

Talk to me about Cold Brew..

By brewing our premium roasted coffee in cold, purified water overnight, we retain the natural health-boosting properties of the coffee, that can be lost when coffee is brewed with boiling water.

What's more is the taste of cold brew is smoother, lighter and less bitter than hot coffee, so you don't need to add milk or sugar. Win, win!

All TrueStart products contain no sugar or calories and are vegan and 100% natural.

So go for it, dive in to healthy coffee! 💦

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