Welcome to our space. TrueStart & Co.

This week Simon and I proudly opened TrueStart’s first permanent café bar, a wild for life eatery in the heart of Bristol’s city centre, known as TrueStart & Co.. This is part of an exciting collaboration with the fantastic new startup co-working space, Runway East. This is a dream come true for us, and hopefully the first of many.

But how did it come about? And how come you didn’t know about it until now?! That’s a good question and the answer lies in what happened seven days ago, which kicked off a week that will go down in history as one of the craziest at TrueStart HQ to date. And that’s saying something!

As members of Runway East, we’ve been really excited about their brand new co-working space here in Bristol. They have a community vibe that startups thrive within, and we’ve been extra excited as we’re their official coffee supplier. Exactly one week ago, Runway East offered us the opportunity to own and run the café within this new space. In typical TrueStart style, Simon and I decided to dive in – with baby Leo overseeing the whole thing!

Simon getting Leo up to speed on how the till works...

David Foreman, GM at Runway East Bristol said “TrueStart Coffee first joined Runway East Bristol as members and as we try to support our startups any way we can, naturally we instantly switched all the free coffee we provide for our members to TrueStart Coffee. When we recently needed to find a new operator of the cafeteria, we were absolutely delighted when TrueStart Coffee jumped at the opportunity. For us we could not think of anything better than having a Runway East member play such an important role in running the central hub in our community here and Simon and Helena pulled out all the stops to not only open on time, but do an EPIC job of it.” 

You know when something feels right, and there was something Simon and I found strangely calming about making TrueStart & Co happen. I think it’s because we’ve always had a vision of what this would look like and be like, we’ve just never had the opportunity to actually do it. Once we’d made the decision, fitting the place out was a piece of cake (avocado and courgette cake, since you ask). And with the whole Runway East team behind us, it was also really, really fun.

TrueStart & Co. changes the game for TrueStart, and I still can’t believe that two weeks ago it was never even on the cards. We’re now on both sides of the retail table and have a direct line to our customers all day, every day. We’re so proud to be bringing our healthy, hyper-sustainable coffee brand into our own retail space, building on the success of a vibrant young brand that is now available in local shops and healthy food stores both nationwide and internationally.

Officially open for business!

So, what’s on the menu at TrueStart & Co? Apart from wild for life coffee (Cold Brew, Nitro and Hot, naturally!), we are serving up a rainbow of vegan superfood lattes that include bright orange turmeric, green spirulina and pink pitaya. Those with a sweet tooth are in syrup heaven thanks to the Bristol Syrup Co!


We have a range of stunning organic loose leaf specialty teas, sourced by my very own Mum and tea expert extraordinaire, Pippa Simmons. My favourites include Fruits of the Forest, Rooibos and Bourbon Vanilla, Lemon Peel + Lemongrass Black Tea and Chinese Rose Congou.

We’ve teamed up with The Wilde Kitchen to offer beautiful, mostly organic, locally sourced nutritionist-backed food that is fresh, healthy and seriously yummy.

One of our lunch platters before it was completely devoured!

The food menu is primarily plant based, with lunches like Asian Noodle Satay Salad with Ginger Tofu and seasonal options such as ‘Go Fig’ – our Fig and Beetroot Salad Bowl.

Organic Coconut & Chia Overnight Oats & Vanilla Coconut Cold Brew #matchmadeinheaven

We're integrating a sustainable way of working from the start, with biodegradable plant derived packaging everywhere possible, and recycling where it's not. Our used coffee grounds are being bagged up for members to take home free of charge - to use however they like! Used coffee grounds make a great fertiliser and I love using them as an ingredient in body scrubs.

One of the things I’m most looking forward to is discovering other cool new food and drink brands and showcasing them in our space. My favourite right now is Brave Foods, another husband-and-wife team who produce ace roasted pea snacks.

Brave Foods and the Bristol Syrup Co are firing up tastebuds at TrueStart & Co

Just like TrueStart Coffee, TrueStart & Co is rooted in the very fact that normal is boring. We have always believed in living a life less ordinary and are proud that our coffee enables all of its fans to be the same as it is a totally natural energy kick.

Once the Bristol café has established itself successfully, Simon and I will take the TrueStart & Co sub-brand across the country and are looking forward to a long term partnership with Runway East, who are also growing fast.

You'll be able to see what's on at TrueStart & Co by following @truestartcoffee on Instagram and Facebook.

If you’re in Bristol’s city centre and want to pop in and say hi, let us know! The café is for members of Runway East but we would be delighted to welcome you as a guest. If you’re nowhere near, look out for TrueStart’s wild for life Cold Brew, Nitro and Home Brew Coffee in a quality shop, café, bar or restaurant near you – and if you can’t find it, ask your favourite local stockist to look us up at truestartcoffee.com!

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  • When are you going to spread up to Colchester? There are so many nice coffee shops up here, but it’s odd when I turn up with friends as for water and use my truestart sachets lol.

    JJ Miles
  • Congratulations! On the Cafe and also Leo! You guy’s are adorable! Helena- still trying to get your amazing coffee here to the states! Help! It is widely recommended by the Licensed Nutritionist here for a number of health issues….Again…best of luck! You will do fabulous:-)

    Pamela Stephens
  • Love this! Huge congrats guys – we love you!! You guys are constantly raising the bar, and I love being a part of your incredible journey! … I can’t wait to see what’s next! (And I hope that’s a chain of coffee bars like his all across the country!!!)

    Wendy Griffith

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