Meet the team

Stepping up our game

At TrueStart we live our values. Action, Growth, Hard Work, Determination, Team Spirit, Authenticity, Transparency & Learning are the name of the game. We honestly love your feedback, comments & suggestions so if you'd like to get in touch with any of us fire an email over to

Simon Hills TrueStart Coffee Founder

Simon Hills

Co-Founder aka "Navigator"

The ideas guy, with a huge passion and vision for the future. Nick-named the Technical Wizard, Simon keeps the TrueStart ship on course, whilst maintaining his IronMan status in his spare time!

Helena Hills TrueStart Coffee Founder

Helena Hills

Co-Founder aka "Driver"

Helena is on an absolute mission to motivate people all over the world to achieve their goals. You can find her on her bike, running round Bristol or getting her yogi groove on in training for her next triathlon challenge (Human Race Olympic Distance at Dorney Lake) later this year. The bright red hair and crazy leggings are a dead giveaway.

Sarah Emery TrueStart Coffee

Sarah Emery

Head of Operations aka "Wheels"

Sarah joined TrueStart in April 2015 starting as Operations Manager but soon taking on all the accounts and HR. She works remote from our Bristol base and joins us once a week to check up on us! When she is not TrueStarting or training for her first ever triathlon this September, Sarah can be found upside down in a yoga class or walking her dog Brandy.

Steve Thomas

Sales & Marketing Director aka "Accelorator"

Steve joined #TeamTrueStart in June 2016 and absolutely loves all sports. His favourites include cricket, golf, football and mountain biking. He believes that anyone can achieve whatever they want to and it's all about getting started. When he's not training for his first ever triathlon in September, you can find Steve playing other sport with his little daughter Eva.